Jackson's Honest uses the most oxidatively stable frying oil of any chip brand, organic coconut oil, and keeps its ingredient statements short. It earns 4.3. The two things holding it back are a coconut flavor that carries into the chip and a price-and-distribution profile that makes it a health-store item, not a grocery-run grab.
Jackson’s Honest fries its potato chips, sweet potato chips, and flavored varieties in organic coconut oil. That is true across every product we checked, no seed oil, and not even avocado oil. On the seed-oil question this is a clean yes.
Coconut oil is a deliberate choice with real upsides and one clear trade-off, and the review is mostly about deciding whether that trade-off is one you want.
What’s in it
The Sea Salt potato chips read: non-GMO potatoes, organic coconut oil, sea salt. The sweet potato chips: sweet potatoes, organic coconut oil, sea salt. Even the seasoned varieties, salt and vinegar, barbecue, keep organic coconut oil as the only fat and add spices and acids on top.
Coconut oil is roughly 2 percent omega-6 linoleic acid and about 90 percent saturated fat. That composition makes it the most heat-stable frying medium in the chip aisle, more stable than avocado oil, because saturated fats resist the oxidation that polyunsaturated oils undergo at frying temperature. For a food that is deep-fried by definition, frying-oil stability is a reasonable thing to optimise for.
The trade-off is flavor. Coconut oil carries a faint sweetness and aroma that comes through in the finished chip. On the sweet potato chips most people find it complementary. On a plain salted potato chip it is more noticeable, and whether that reads as “pleasant” or “odd” is personal. The other consideration is the saturated fat itself: if that is something you track, a chip is not where the meaningful dietary load sits, but it is fair to know it is there.
Seed oil status
Organic coconut oil is the only added fat across the potato, sweet potato, and flavored chip varieties. Confirmed against published retailer ingredient listings for Jackson's Honest Sea Salt and Sweet Potato chips, September 2026 (e.g. https://www.amazon.com/Sweet-Potato-Chips-Cooked-Coconut/dp/B01FIQLEBE).
Pros and cons
What holds up
- Organic coconut oil is roughly 2 percent omega-6 and more heat-stable than avocado oil
- Three-ingredient statements on the plain potato and sweet potato bags
- Organic potatoes and sweet potatoes, not just non-GMO
- Coconut oil is the only fat even in the seasoned flavors
What to weigh
- Coconut aroma and slight sweetness carry into the chip; not to everyone's taste on a savory chip
- 5 to 7 dollars a bag and more of a health-store than a supermarket item
- About 90 percent saturated fat, which some buyers will want to factor in
- Narrower flavor range than the avocado-oil chip brands
Price and where to buy
Jackson’s Honest runs 5 to 7 dollars for a 5-ounce bag, similar to Siete and about a dollar or two over Boulder Canyon. Distribution is narrower than either, it is more of a Whole Foods, Sprouts, and natural-grocer item than something you will find at a standard supermarket, and the flavor range is smaller.
Start with the sweet potato chips, where the coconut oil works with the ingredient rather than against it, then try the plain potato if that lands well for you.
Our Pick
Jackson's Honest Sea Salt Potato Chips
Jackson's Honest, routed through our affiliate link. We earn a small commission at no cost to you.
Our Pick
Jackson's Honest Sweet Potato Chips
Jackson's Honest, routed through our affiliate link. We earn a small commission at no cost to you.
Who it’s for, and who it isn’t
Buy it if
Anyone who wants the most oxidatively stable frying oil in a chip, and does not mind or actively likes a hint of coconut.
Skip it if
Anyone who dislikes coconut flavor, is limiting saturated fat, or wants a chip they can grab at any grocery store.
How it compares
Against Siete, this is oil versus format. Jackson’s uses the more stable oil; Siete uses flavor-neutral avocado oil and offers a grain-free option Jackson’s does not. If you need grain-free or gluten-free, or want a tortilla-style chip, Siete. If you want the most stable fry oil and like or tolerate coconut, Jackson’s.
Against Boulder Canyon, Boulder Canyon wins on price, distribution, and a flavor-neutral chip. Jackson’s wins on oil stability and a fully organic ingredient statement. For most people buying a chip to go with lunch, Boulder Canyon is the easier default; Jackson’s is the pick when the frying oil is the specific thing you care about.
FAQ
What oil does Jackson's Honest use?
Organic coconut oil, across every variety we checked, potato, sweet potato, and the seasoned flavors. No seed oil and no avocado oil.
Do the chips taste like coconut?
There is a mild coconut aroma and a touch of sweetness. Most people find it pleasant on the sweet potato chips and more noticeable on the plain salted potato chips.
Is coconut oil better than avocado oil for frying?
For oxidative stability, yes, coconut oil is more saturated and holds up to heat better. The trade-offs are the flavor it imparts and its higher saturated fat content.